Entrepeneur and private consultant
UI Redesign
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Project overview
The primary goal was to update the digital presence of José Elías Navarro, a businessman and influencer with a strong brand identity. The redesign focused on modernizing the site’s aesthetics, enhancing the user experience, and optimizing navigation—all while preserving the essence of his personal brand.
The "what"
The site initially featured outdated information architecture and a user experience that hindered intuitive navigation. The redesign involved a comprehensive usability overhaul, the implementation of modern design patterns, and optimization of the entire interface to deliver a polished, high-quality experience aligned with the client’s visual identity.
The "why"
The project aimed to showcase the client’s professional evolution through a polished and up-to-date digital presence. The main objective was to optimize the user experience by improving the information architecture, enabling intuitive navigation to strategic content such as the store and various services. I also worked on enhancing the site’s technical SEO by implementing advanced performance optimization practices to achieve strong search engine rankings.
The "how"
The initial steps involved defining user flows and the website’s architecture, followed by creating wireframes to visualize the site’s structure and navigation. Each iteration was validated through client feedback, ensuring optimized content layout and organization. Once the layout was finalized, I implemented the designs in WordPress using Elementor, guaranteeing intuitive and accessible navigation. Finally, I optimized the site for mobile and tablet devices, refining interaction and performance to deliver a consistent experience across all platforms.
Conclusions
I began the redesign by mapping out the content architecture and translating it into low-fidelity wireframes in Figma, which defined the website’s structure and new user flows while considering how to incorporate the new content. Each iteration was validated with the client and real users, allowing us to easily identify friction points and ensure the design addressed the issues of the previous site.
The development was again done in WordPress using the Elementor Pro visual builder, delivering a modern design, smooth animations, and straightforward element optimization. Custom Post Types were installed and configured to organize the different sections clearly, along with theme and plugin customizations via CSS to meet the client’s specific needs.
This project reinforced my belief that UI redesign goes far beyond visuals: it requires a user-centered design approach focused on solving real user problems—following Design Thinking methodology—and technical flexibility to tackle challenges within tight, demanding deadlines, while maintaining a sustainable workflow aimed at delivering a high-quality digital experience that reflects the client’s professionalism.